Autonomy
The scale uses six statements to assess how much a person believes someone or something is true to itself and does not follow social conventions.
View ArticleTransformational Relationship Event
With four, seven-point Likert-type items, the scale measures the degree to which a person expresses surprise in the behavior of the other party of a relationship in a particular situation. Th
View ArticleConformity Orientation
With six, nine-point Likert-type items, the scale measures a person’s general attitude that society should have well-defined rules (social norms and laws) and that punishment is appropriate w
View ArticleApproval of Unfriendliness Towards the Employee
How much a customer believes that other people would approve if he/her acted unfriendly to a particular employee is measured by the scale. The scale is useful when it is assumed that the acti
View ArticleFriendliness Towards Employees (Social Norms)
Using a Likert-type response format, the scale measures the degree to which a person thinks that relevant others believe customers ought to be friendly to employees, especially to those at stores w
View ArticleTightness (Personal)
Five, seven-point Likert-type items are used to measure how much a person believes there are clear social norms and that he/she should comply with them.
View ArticleTightness (Country)
The degree to which a person believes there are clear social norms that people should comply with in his/her country is measured with six, seven-point Likert-type items.
View ArticleConformity of the Person in the Ad
The degree to which a person featured in an advertisement behaves in a way that is consistent with the social norms of the country in which the ad is run is measured with four items.
View ArticleSocial Consequences of the Choice (Negative)
Composed of five, seven-point items, the scale measures how much a person believes that a choice he/she could potentially make violates social norms and will, in particular, offend a friend.
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